Airson Wonder
Packaging for the Wonder — a 12″ all-purpose fan — where the box is the showroom. In electricals retail, cartons are stacked into walls; the design has to sell from a godown shelf, declare its specifications lawfully, and take stacking compression without flinching.
Brand Blocking That Stacks
The layout is a strict two-band system: brand colour above, clean white below, product photograph bridging the seam. Stack twenty cartons and the bands tile into a wall of brand — the kind of repetition that makes a dealer counter look owned, not stocked.
Features are set as a disciplined left-aligned list — metal blades, three speed modes, enhanced air speed, 300 mm sweep — with the 12-month warranty badge held in a consistent corner across every face.
The Panel Most Designers Skip
The specification face carries the full trade declaration: product, model, RPM on load, voltage, wattage, sweep, quantity and MRP inclusive of all taxes, with handling marks and the Made in India device. Getting this panel right — legible, compliant, and composed rather than dumped — is the difference between packaging designed in a studio and packaging designed by someone who has stood on a dispatch floor.
Two colourways let the same dieline serve different trade channels and future models without re-engineering the carton.
Industrial or appliance packaging?
We come from corrugated manufacturing and supply chains. Your cartons will be designed for the press, the godown and the dealer counter — not just the portfolio shot.